PhiVate
THE MARKETING OS FOR BOUTIQUE UK AGENCIES · 1–10 CLIENT BRANDS

Keep every client
unmistakably themselves.

Grow from 1 to 10 client brands without founder rewrite bottlenecks.
Separate Brand Brains. Positioning captured once, powering SEO, GEO and AEO.
Reports that tie spend to revenue.

For UK agencies in London, Manchester, Scotland and beyond. Founding cohort: 12 boutique agencies.
ONE AGENCY. DISTINCT CLIENTS. CLEAR RESULTS.PHIVATE STUDIO / CLIENT PROOF
Client reports North & Co.ILLUSTRATIVE SAMPLE
YOUR CLIENT’S RESULTS, NOT JUST NUMBERS

North & Co.On-brand

Weekly performance report · October 2026

Marketing spend£1,240 Across connected channels
Qualified pipeline£14,800 Potential deal value
Attributed revenue£6,200 Closed deals · source-linked
Spend to pipelinePipeline Spend
£15k£10k£5k£0
MONTUEWEDTHUFRI
The client-ready summary

Paid search generated 18 qualified enquiries. Two new client deals closed, connecting £6,200 in revenue to this week’s marketing activity.

Ready for your client, in your voice
Separate brand memory. Human judgement. Commercial proof.POWERED BY PHIVATE
One client’s voice. One client’s numbers. Never mixed.
WHAT IS PHIVATE?

Agency management software for UK marketing agencies — built around each client’s brand.

PhiVate is the Marketing OS for boutique UK agencies managing 1–10 client brands. It captures each client’s positioning once in a 3-layer Brand DNA, checks every draft against it, structures it for SEO, GEO and AEO, and reports what marketing spend contributed to pipeline and revenue. The Marketing OS that thinks before it creates.

HOW IT WORKS · 4 STEPS

From brand brief
to revenue proof.

Generic tools write something new each time.
PhiVate remembers each client’s brand and checks every piece against it.

PHIVATE STUDIOSTEP 01 / 04
01Functional
02Emotional
03Identity
North & Co. · positioning captured
Founding agencies start with a guided setup of their first client.
FREE · BRAND VISIBILITY AUDIT

How visible is your agency in search and AI answers?

Enter your website. In under a minute you get a score for Google search (SEO), AI citations (GEO), direct answers (AEO) and positioning clarity — with three quick wins.

  • For UK agencies in London, Manchester, Scotland and beyond
  • We email a code to confirm you’re a real person
  • Your details stay private. No marketing without consent.

By continuing you agree to PhiVate using these details to prepare your audit and follow up once.

£Priced in poundsPer client brand. Clear costs.
UK GDPR · ICO registeredBuilt around your duty of care.
Your clients’ data stays privateNever used to train public AI models.
01 / THE AGENCY DIFFERENCE

Why UK agencies
choose PhiVate.

You don’t need another tool that makes more.
You need a system that makes your agency stronger.

THE QUESTION
Generic AI & content tools
PhiVateThe agency-first operating system
Will clients be found and quoted?
Keyword checklists that ignore AI answers.
A free SEO, GEO and AEO visibility audit, available today.
How does pricing scale?
Seats, credit counters and surprise limits.
Transparent £ per client brand.
Who owns your work?
Often tied to the platform.
You and your clients. Export it and go.
How does each deliverable begin?
A blank prompt or a generic template.
Each client’s 3-layer Brand DNA: functional, emotional, identity.
Who protects the client’s voice?
The founder, rewriting drafts late at night.
Drift detection and freelancer sandboxes, before the client sees it.
What does reporting prove?
Posts, reach and impressions.
What spend contributed to pipeline and revenue.
What happens from 3 to 10 clients?
Mixed tones, shared logins, quality slips.
A separate Brand Brain for every client.
Every row is available in the product today.
02 / A CALMER WAY TO GROW

Four things. Working together.

From the first brief to the next client conversation.
Built around the way a small agency actually works.

01

Every client.
Their own world.

Each client has their own workspace, brand rules and approvals. Separate memory. Distinct voices. Zero tone drift.

NNorth & Co.Considered. Expert.
FForm StudioBold. Design-led.
GThe Good EditWarm. Purposeful.
MULTI-BRAND SEPARATION
02

Content anchored in brand DNA,
not empty prompts.

Our proprietary 3-layer positioning framework captures each client’s strategy once and enforces it across every deliverable.

01FunctionalWhat the brand does
02EmotionalHow it makes people feel
03IdentityWho it helps them become
SEOBe found on Google
GEOBe cited by AI engines
AEOBe the direct answer

One positioning, captured once, becomes structured expertise that search crawlers and AI answer engines can understand, with presence monitored over time. Creator and UGC briefs draw from the same DNA, so influencer content stays on-brand too.

POSITIONING · SEO · GEO · AEO
03

Show your clients
what their money did.

Spend-to-pipeline attribution and client-ready weekly summaries. Commercial clarity that helps defend your retainer — not a dashboard full of vanity metrics.

Spend£1,240Pipeline£14,800Revenue£6,200
ILLUSTRATIVE SAMPLE FIGURES
COMMERCIAL CLIENT REPORTING
04

A better system.
Not a new stack.

Keep the scheduler, CRM and analytics tools you already trust. PhiVate sits alongside them, bringing brand strategy and commercial proof together.

Social schedulersYour CRMAnalytics
Your accounts. Your clients. Your data.
KEEP YOUR STACK. NO HOSTAGE DATA.
04 / FOR AGENCY OWNERS

Start where
you are.

Not ready to apply? Take something useful away — no sales sequence attached.

Sample client report (PDF)

See how PhiVate ties spend to revenue and tracks search and AI visibility.

Positioning scorecard

Five questions, two minutes. How distinct are your clients really?

A 20-minute call with Katerina

Talk through your agency, your clients and whether PhiVate fits.

THE RETURN · £399 PER MONTH PER AGENCY

See how quickly PhiVate pays for itself.

Adjust the figures to match your agency. Estimates only, based on the numbers you enter.

Unlock your agency's return

See your break-even point, monthly return and retainer protected. We'll only use your email to follow up about PhiVate.

A quietly considered London Georgian studio exterior
UK-NATIVE. AGENCY-FIRST.
03 / THE FOUNDING AGENCY COHORT

Built with twelve agencies.
Not for everyone.

We’re bringing together 12 UK boutique agencies to shape a better way to grow. Small enough to listen. Experienced enough to build something that matters.

  • Direct onboarding with Katerina HayesCo-founder & COO. 15+ years of UK agency experience.
  • Grandfathered per-brand pricingA founding rate in pounds, agreed before you commit.
  • A real voice in what comes nextShape the workflows and reporting your agency needs.
For solo operators and boutique UK agencies with 1–10 client brands.
04 / STRAIGHT ANSWERS

A few things
you might be asking.

No fine-print surprises.
No promises we can’t stand behind.

ONE BRAND OS FOR EVERY CLIENT

Grow your agency at scale,
keeping every client unmistakably themselves.

Grow your agency while keeping every client strictly on-brand.

MONTHLY · THE UK AGENCY VISIBILITY NOTE

One short email a month on search, AI answers and positioning for UK agencies.